Yahoo Inc. reached inside the
ranks of rival Google Inc. in its
latest changing of the guard,
appointing longtime Web-
search executive Marissa
Mayer as its new chief and returning the struggling
Internet company to a leader
with deep technology
experience. The appointment showed
how Yahoo, a one time
pioneer of Web search and
online advertising, is going
back to its Silicon Valley
Internet roots. Yahoo's board selected Ms.
Mayer because "she stands for
the user," in contrast with a
string of the company's
previous CEOs who had little
experience with consumer websites, said a person with
direct knowledge of the
company's ...
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